Working from home is now the status quo. Shared office spaces, and cheeky banter over lunch with one’s peers soon became rituals of a forgotten past. Objectively speaking, working from home should reap many economic benefits. Gone are the long hours waiting in idle traffic as you head to the office, and the costs tied

COVID-19 has forced the majority of businesses to migrate their physical operations to a digital workspace. On a positive note, this has created excellent opportunities for Virtual Assistants working from home, as companies seek to systemise their processes by hiring more remote staff. However, the internet is an enigmatic domain, filled with malignant actors lurking

We have answered the question of how to start an online business, but what about business growth? If you already have a company that works on the internet, no doubt you want to scale. Well, there are several ways to get started.  Network Building a relationship and partnership between companies is a great way to

Online is where the future of business lies. Without an online presence, companies struggle to pull customers to the degree that those who engage with the internet do. The online business structure has become a booming trade, with e-shops, direct creator-to-consumer delivery with no brick-and-mortar intermediary, and websites designed to help people sell their wares.

There’s a change in the winds of modern marketing, and its name is authentic branding. With the overabundance of information and false advertising nowadays, it’s unsurprising that this fresh approach based on sincerity is taking off.  Authentic branding is about companies keeping true to their brands, setting out values for themselves and staying honest to

Entrepreneurs, regardless of industry, often have at least one thing in common: their personality type. An entrepreneur is the natural outcome of combining high levels of ambition and the desire to be in charge, with a healthy sense of competitiveness sprinkled on top. There’s a well-known way of categorising these kinds of people: Type A. 

Have you ever been in the position that you were concerned that if you streamline a process at work, that you may be made redundant. Will a program take over the job you once held? This is a similar thought pattern of someone who is handing over some of their time consuming tasks to an

The End of the Financial Year is creeping up on us, and it represents a time of stress for businesses and individuals alike. Paying tax, filing for returns, straightening up the books – it’s a chore that can quickly become a nightmare. But it is manageable. Hippo has some tips to help this EOFY and

The moment a new hire joins the team, employers have a distinct opportunity to make or break that person’s future at their business. The current job-market is more employee-centric than before, making it simpler for new workers to leave for greener pastures if they don’t feel the environment is right for them. But, there is

There is an idea in the business world that leaders and managers are polar opposites. Business owners prefer to be seen as a leader rather than a manager by their employees – but is that right?  In the mind of workers, managers are no-nonsense people of authority. Their goal is to ensure that employees meet

Nowadays, hashtags have become near synonymous with social media. They’re a neat way to categorize pieces, enhance exposure, or simply lend context to your post. Nearly every platform has a hashtag component. Whichever social media platform your business uses, hashtags are something worth considering.  Hashtags have gained real traction in the marketing world. They now

Employee engagement is a cornerstone of having a thriving business. When it comes down to it, having employees who both enjoy working with you and are passionate about your organisation is make-or-break for the company. That’s the ideal outcome, and the end goal for employee engagement.  There’s numerous studies on the benefits of an engaged

When your entrepreneurial career begins, you have to decide what kind of entrepreneur you’re going to be: a business owner, or a business operator. Thinking that those things don’t sound too different? Think again, because changing your mindset could be what truly helps your business set sail.   Operator  The operator mindset is most common for

Occasionally a team member begins to underperform or produces a lower quality work than the company requires of them. This can be a gradual change or a quick one. There are often underlying causes, such as the team member dealing with changes in their own life, or they have encountered a problem in their work

With working from home becoming more and more common, the arguments against it are fading. Since COVID-19 forced a lot of us to recreate our offices in our houses, many have seen the benefits of working remotely. However, there are still pesky and damaging myths about working from home that some still hold onto.   

The popularity of podcasts has grown exponentially in the last several years. It’s reached the point where you’d be hard-pressed to find someone who hasn’t listened to one before, even if only peripherally. And with Joe Rogan’s latest $100 million deal for the rights to his podcast on Spotify, businesses should take notice! This popularity has