Outsourcing can provide a large array of benefits to you and your company. Just because you have the autonomy to run and control every aspect of your business, does not mean you should. Creative equipment and programs have proven difficult to master. Stop spending your valuable time and money trying to become an expert in every aspect of your business, especially the ones that can be easily outsourced. While you may view your company as your ‘baby’, it is time to hand over at least some creative control to the professionals.
While the USA holds the greatest share of global outsourcing revenue (as of 2019 figures hit USD$62 billion), Australia’s outsourcing industry has continued to grow by approximately 1.2% each year from 2013-2018. According to Ibis World, in 2019, Australia’s revenue associated with outsourcing reached AU$32 billion. However, due to the effects of Covid-19, revenue in the Business Process Outsourcing (BPO) industry is predicted to lose 2.0 per cent in 2020-21, bringing total revenue to $37.8 billion.
Optimising costs within your company is imperative for business efficiency. Begin systemising your business by ensuring you have maximised your time to complete tasks of high importance and work on the growth of the business. Setting aside creative tasks, which are often time-consuming and difficult, for a virtual assistant is a good first step.
A good thing about outsourcing creative tasks is that you can keep the ideation in your control. Otherwise, choose to outsource both ideation and production depending on what amount of creative control you are willing to pass on. Hiring a content marketer, brand strategist, website or logo designer, or even someone to manage your social media is a great start to outsourcing creative work.
Outsourcing can aid a business in achieving a high level of efficiency as it provides a multitude of opportunities to limit costs associated with having in-house employees, such as hiring and training costs, equipment as well as general overheads like office space. This means you will only have to pay for the services required, allowing your employees to focus on their areas of expertise rather than working longer hours or completing other tasks to a lesser standard just to learn some new design software. After systemising your business, you can start to complete additional tasks which will help your company to scale.
The attention spans of consumers are continuously lessening which proves that you must create something revolutionary to capture the attention of most viewers. This is where creative professionals can come in extremely handy as they allow your business to benefit from their expertise. Professional creative work is understandably going to be more aesthetically pleasing and overall, a higher quality compared to a non-professional.
As well as this, a fresh perspective can help you understand what design work your audience appreciates and also recognise which habitual practices may be leaving your audience uninterested. Hiring a fresh set of eyes who is able to recognise the differences will give you a greater chance of capturing the attention of potential customers as well as maintaining the interest of current customers.
We are living in a time when instant gratification is almost expected, so how long a task takes to complete has never been more important. The fast turnaround time associated with outsourcing can help ensure your company competes early on in every business trend, beating competitors. This can ultimately impact the rate and amount that your business expands. So, outsourcing creative tasks to virtual assistants, design firms or freelancers who are already up to date in their field and ready to commence work, can provide your business more time to participate in trends and enter into fast-growing markets.
The bottom line is that numerous business advantages come from outsourcing creative tasks, even if your company already has in-house employees. It can significantly cut costs, saves valuable time and also provides a fresh design perspective – why wouldn’t you want to outsource! Creativity has never been more important, so now is the time to outsource creative projects and start reaping the benefits.
